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Experienced German Promoter Launches New Agency
Berlin-based live entertainment executive Toby Hecht has launched a new agency, Gold Artist Agency, following more than 15 years in the live entertainment industry.
The new company will focus on touring, live entertainment and the development of selected artist projects. Gold Artist Agency is currently working in cooperation with PRK DreamHaus on several projects, including Finch’s two sold-out stadium concerts scheduled for 3 and 4 July 2026 at Stadion An der Alten Försterei in Berlin.
Among the agency’s first projects are Finch’s stadium shows, the “20 Years of Alexander Marcus” anniversary concert at Lanxess Arena on 30 October 2026, and an autumn tour by emerging artist Max Grimm.
“With Gold Artist Agency, we won’t just be organizing concerts or booking tours—we’ll be developing artists and live formats sustainably and creating growth together,” Hecht said.
According to the company, its initial focus will be on the German market, with plans to support international touring activity in Germany, Austria and Switzerland in the future. Additional tour and partnership announcements are expected later this year.
Prior to founding Gold Artist Agency, Hecht held roles at CT Creative Talent, Trinity Music and concert promoter Boldt Berlin. During his career, he has worked on tours, concerts and live projects across German-speaking markets, with responsibilities spanning booking, production and strategic event development.