UK Management Firm Parade Expands to New York
London-based music management company Parade has announced its expansion into North America with the opening of a New York office.
Founded in 2023 by Leon Wright, Parade has quickly built a reputation as a notable UK management business, representing artists including Fabiana Palladino, Ruthven, Georgie & Joe, Rocco Palladino and Blake Cascoe.
The roster has recently grown with the addition of Mercury Prize-nominated singer-songwriter Jamie Woon and 2025 Ivor Novello winner Berwyn.
The New York office will be overseen by Loies Kim, who previously worked as a product manager at Dirty Hit on projects with Rina Sawayama and Saya Gray.
Leon Wright: “Loies and I share the same beliefs in long-term artist development and helping our artists deliver exciting music of the highest possible quality.”
Loies Kim: “I’m truly excited to join Parade. With Leon’s background in A&R and my experience in marketing and visual creative, I believe we have a strong complimentary skill set that will elevate the support and services we can provide.”