US Agent Lance Roberts joins WME’s Country Division

Lance Roberts, a seasoned music agent with over 30 years of experience, has joined WME as a Partner in its Country music division. Based in Nashville, Roberts brings an impressive roster of clients, including Chris Janson, Craig Morgan, Easton Corbin, Ian Munsick, Parmalee, and Sammy Kershaw. Roberts makes the move after nearly a decade at UTA, where he transitioned following its acquisition of the Bobby Roberts Company in 2014. His career began in 1992 at the Bobby Roberts Company, where he worked with legendary Country Music Hall of Fame artists like John Anderson, Merle Haggard, Ray Price, and Waylon Jennings. “Lance is known in our industry as an agent with a keen eye for talent and a commitment to nurturing and growing artists’ careers,” said Joey Lee, Co-Head of WME’s Nashville office. Expressing enthusiasm for his new role, Roberts said, “I’m very grateful for the opportunity to join the amazing team at WME. They have been extremely supportive of this next chapter in my career, and I am looking forward to working with the most talented agents in our industry.”