Live Nation acquires stake in influencer firm Timeline

Live Nation has taken a majority stake in Timeline, a US talent management firm focused on influencers, aiming to support its growth in branding, touring, and production. Timeline represents over 25 creators, including Jamie Lynn Spears, Anastasia Karanikolaou, Madeleine White, Chantel Jefferies, The Mian Twins, Carter Gregory, and Victoria Villarroel. Music manager Larry Rudolph will join as a strategic advisor through his connection with Live Nation. Alexis Fisher, Founder & CEO of Timeline Management says "This strategic partnership with Live Nation represents a defining moment for both Timeline and the broader creator economy,” “By leveraging Live Nation’s unrivaled resources alongside our deep expertise in talent management, we are creating a robust platform that empowers creators and talent to thrive across all facets of their careers including management, branding, and touring.” Matthew Hansen, Chief Strategy Officer at Live Nation, praised Fisher’s innovative approach to influencer management. “Alexis has been at the forefront of influencer talent management. The collaboration with Timeline will enable Live Nation to further expand into this emerging field, and we see Alexis’ integrated approach of combining influencer management, branding, and touring as the next logical step for growth in the creator economy.” This acquisition marks Live Nation’s first step into influencer management, shifting from its traditional artist focus.