Fyre Festival officially up for sale after comeback collapses

After months of hype and a recent postponement, Fyre Festival—the infamous event known for its disastrous 2017 debut—is officially cancelled and up for sale. Founder Billy McFarland (pictured) announced the move this week, citing the need for new leadership to take the brand forward. The second edition of the festival was scheduled to take place from 30 May to 2 June on Isla Mujeres, Mexico, but was indefinitely postponed last week. Ticket-holders were informed they would receive refunds, with no lineup ever announced for the event. In a statement, McFarland wrote, “Over the past two years, we’ve poured everything into bringing FYRE back with honesty, transparency, relentless effort, and creativity.” He acknowledged the logistical difficulties of hosting the festival in Mexico and claimed that several Caribbean destinations were now interested in taking it on. McFarland, who served prison time following the 2017 fiasco and fraud conviction, said he believes the brand can succeed—just not with him at the helm. “We have decided the best way to accomplish our goals is to sell the FYRE Festival brand, including its trademarks, IP, digital assets, media reach and cultural capital – to an operator that can fully realise its vision.”