Connecting the live music industry
EVENTIM LIVE expands in the French live market
March17
Pierre-Alexandre Vertadier has announced the launch of PAV Prod, a new promoter and production company in France, established in partnership with CTS EVENTIM. The move follows his departure from Décibels Productions in France.
The new partnership forms part of CTS EVENTIM’s ongoing expansion of its EVENTIM LIVE promoter network and strengthens the group’s presence in France.
PAV Prod will operate within EVENTIM LIVE’s international structure, supporting cross-border touring, investment capacity and operational collaboration across markets.
Experienced Executive Launches New Platform in France
Vertadier brings extensive experience in the French live sector. Prior to launching PAV Prod in France, he spent over a decade at Décibels Productions, owned by Warner Music France, where he worked on artist development and major touring projects. His earlier career includes roles at Delabel, EMI France and TS3 alongside Thierry Suc.
PAV Prod will focus on long-term artist development and high-quality live productions in France, with a particular emphasis on the domestic repertoire. The company will also serve as a platform for selected international productions from the EVENTIM LIVE network to be presented to audiences in France.
Pierre-Alexandre Vertadier, President, PAV Prod, said: “After twelve years leading Décibels Productions, I am proud to launch PAV Prod and begin this new chapter. Partnering with a European live entertainment group that believes in entrepreneurial leadership and long-term cultural development creates the right environment to build something meaningful. Our ambition is to champion French artists, strengthen the domestic repertoire and develop projects that resonate both nationally and internationally.”
Dr. Frithjof Pils, Managing Director, EVENTIM LIVE, added: “Pierre-Alexandre Vertadier is one of the most accomplished promoters in the French market. His track record, his artistic judgment and his deep relationships within the industry make him an outstanding partner. Within the EVENTIM LIVE Group, we work with strong entrepreneurs who shape their markets with vision and excellence, while benefiting from the stability and scale of a global group. French music and IP repertoire is a one-of-a-kind in the world and France is a core market in the world of live entertainment. We are hence intrigued to now be able to make this move.”
Part of Broader European Growth Strategy
The launch reflects CTS EVENTIM’s broader strategy of partnering with established local promoters while integrating them into its global live entertainment network, with France positioned as a central market in its European expansion.
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