Connecting the live music industry
Live Nation Acquires Majority Stake in Bizarro Peru
January22
Live Nation Entertainment has agreed to acquire a majority stake in Bizarro Peru, strengthening its position in the Peruvian live music market and expanding its footprint in Latin America.
The transaction brings one of Peru’s leading concert promoters under Live Nation’s majority ownership.
Bizarro Peru has been active in promoting concerts and live events for international touring artists as well as regional acts, with a strong focus on Spanish-language music.
According to Live Nation, the investment is part of its long-term strategy to build and scale live entertainment operations across Latin America. The company highlighted Peru’s growing importance on the South American touring circuit, with Lima increasingly featured on international tour routings.
“Lima, Peru is the 5th largest city in South America and an increasingly important destination for artists touring the continent,” said Live Nation CEO and President Michael Rapino. “Partnering with Bizarro Peru allows us to strengthen what already works, support their local expertise, and bring even more great shows and live experiences to fans in Lima and across the country.”
Through this partnership, Live Nation will work closely with Bizarro Peru’s leadership team, alongside the existing Live Nation team in Lima led by Alberto Menacho, to strengthen local operations, expand programming, and bring more premier tours and live experiences to Peruvian fans. Bizarro Peru and Live Nation’s existing Lima-based team will operate as a unified local organization.
“Our partnership with Live Nation in Perú marks an exciting new chapter for Bizarro Peru,” said Alfredo Alonso, Bizarro Peru’s Director of Entertainment. “Together with Alberto and the team in Lima, we’ll combine Live Nation’s global expertise with our deep local knowledge to elevate the live music experience for fans and artists across the country.”
With VIP-Booking.com, you can search for anyone in the live music industry — try it yourself!
Search Artists:
Trusted by professionals in the live music industry around the world for 25 years!
