“Candice and Brian each bring a level of experience, judgment, and artist-first thinking that is critical as we continue to grow,” said Dustin Labbe, Senior Vice President of Booking at Peachtree Entertainment. “They’ve both built careers rooted in collaboration and long-term relationships, and that aligns directly with how we approach buying, touring, and developing talent at Peachtree.”

Baker joins Peachtree after 11 years with Messina Touring Group, where she worked on touring operations for Kenny Chesney and led touring operations for Old Dominion from 2020 to 2025.

Lowe brings more than two decades of experience in the live entertainment sector. Most recently, he worked with Live Nation, building experience across marketing and booking functions while collaborating with ticketing, finance and production teams. He began his career at House of Blues in Myrtle Beach.

Peachtree said the appointments reflect its continued focus on long-term artist development and operational growth.