Connecting the live music industry
Julia Frank launches Medea Live in partnership with DEAG
October22
Berlin-based live entertainment executive Julia Frank has launched Medea Live, a new company offering customised solutions for artists, promoters, festivals and venues.
Frank, formerly Head of Booking at Wizard Live, will lead Medea Live as Managing Director, overseeing both strategic and operational activities.
The company’s services include the planning, coordination and execution of national and international tours, local event production and logistics, as well as the development of innovative event formats and training concepts.
DEAG Group CEO Detlef Kornett said: “With Medea Live, we are investing in a growing segment of the live industry and creating additional capacity for high-quality productions. The new agency perfectly complements our existing portfolio and, through its specialisation, opens up new opportunities for our partners and clients. I am particularly pleased that Medea Live is led by Julia Frank, an industry expert from within the DEAG Group.”
Frank added: "With Medea Live, we`re focusing on modern production strategies that are flexible and sustainable. The partnership with DEAG enables us to implement this concept with strong resources and an extensive network."
The connection between Medea Live and Wizard Live will remain close. Wizard Live will be the first client of the new company, continuing to rely on Frank’s expertise.
Through the creation of Medea Live, DEAG aims to strengthen its live entertainment portfolio and foster innovation within the sector by integrating new production approaches and strategic partnerships.
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