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CTS Eventim launches Media House
June18
CTS Eventin is launching a new business unit called Media House, aimed at expanding the company’s marketing, audience engagement, and content offerings.
Effective July 1, 2025, Dr Marc Schumacher will take on the role of Senior Vice President of Eventim Media House. He will lead the development and future operations of the unit, reporting directly to CTS Eventim CEO Klaus-Peter Schulenberg.
The Media House will serve as a central hub for the company`s marketing and media activities, consolidating expertise across disciplines. CTS Eventim says the unit will support artists and promoters with tailored marketing strategies while providing fans with access to exclusive content and new formats. The initiative is also expected to contribute to the ongoing international expansion of the Eventim brand.
Dr Schumacher brings a wide range of experience in brand development and media strategy. He began his career in 2001 at fashion retailer Breuninger and later served as Chief Retail Officer at the Tom Tailor Group. In 2015, he became Managing Director of the brand and retail consultancy LIGANOVA, where he worked with global brands including Mercedes-Benz, Adidas, Nespresso, and Chanel. Most recently, he served as CEO of AVANTGARDE, a brand experience agency whose clients include Porsche, Bose, and Lufthansa.
Klaus-Peter Schulenberg, CEO, CTS EVENTIM: "I am very pleased to welcome Marc to CTS EVENTIM. By establishing the Media House, we are creating a new, strategically important unit that will further expand our marketing expertise and strengthen our market position in the long term. Marc brings extensive experience from leading companies and agencies, combining creative excellence with a strong entrepreneurial spirit. His expertise will be instrumental in driving the further development of our brand and significantly increasing EVENTIM`s visibility in the cultural and social sphere."
Marc Schumacher: "I would like to thank Klaus and the Management Board for their trust and I am really looking forward to this exciting task. The Media House offers the opportunity to create excellent content and to draw on almost infinite possibilities. I am highly motivated to build a new team and establish a strong foundation for a great future together with my colleagues at EVENTIM."
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