close
menu

Connecting the live music industry

New CEO and chairman for Live Nation Sweden

November
22

Jon Bergsjö has been appointed as the new Managing Director of Live Nation Sweden AB, succeedi

Top news image

Jon Bergsjö has been appointed as the new Managing Director of Live Nation Sweden AB, succeeding Mattias Behrer.

Currently, Jon serves as Managing Director of Sweden Rock Festival AB and Live Brands Factory AB.

Additionally, Mats Natvig will assume the role of chairman of the board for Live Nation Sweden AB, Lugerinc AB, and Göta Lejon AB. Mats has been chairman of the board for Sweden Rock Festival AB and Live Brands Factory AB since 2021.

"Live Nation unites fans, artists and brands to create unforgettable experiences. I would like to thank Mattias Behrer for his commitment and wish him all the best in his future assignments. Jon and Mats bring strong business understanding, passion and commitment, and we are very pleased that they will now lead the Swedish operations" says John Reid, President Concerts for Live Nation EMEA.

"Jon Bergsjö is very suitable to lead Live Nation Sweden as Managing Director and implement and further develop the company`s strategy. Both Jon Bergsjö and Mats Natvig have shown very good results in their work to make Sweden Rock Festival AB one of Europe`s most profitable festivals. We look forward to welcoming them to their new assignments", says Thomas Johansson, chairman of the board of Live Nation Nordic AB.

Live Nation is Sweden`s leading organizer of concerts, tours, festivals and events and represents many of the country`s and the world`s top artists.

Pictured: Mats Natvig, Thomas Johansson & Jon Bergsjö

With VIP-Booking.com, you can search for anyone in the live music industry — try it yourself!

Search Artists:

Trusted by professionals in the live music industry around the world for 25 years!