PLG Group Acquires Serbia’s Ticket Vision
European ticketing company PLG Group has expanded into the Serbian market with the acquisition of 100% of Ticket Vision d.o.o., the operator of the tickets.rs ticketing platform.
The transaction was completed on 5 November 2026 and marks the group`s first investment in the Balkans.
Founded in 2005, Ticket Vision is Serbia`s largest ticketing company. The business will continue operating under its existing tickets.rs brand, with its Belgrade-based team and management structure remaining unchanged. Natasa Sosevic, who has been with the company for 15 years, will remain CEO.
The acquisition forms part of PLG Group`s strategy to expand its European ticketing operations and develop a shared technology platform across its markets.
Expansion into the Balkans
“This is our first investment in Serbia and an important milestone in our group’s continued expansion. We strongly believe in the long-term growth potential of the Serbian economy and the development of its entertainment, cultural and sporting events market,” said Sven Nuutmann, Founder and CEO of PLG Group.
PLG Group plans to continue investing in AI-powered solutions and developing a unified technology and ticketing platform across its operations.
According to Nuutmann, the combination of a shared platform and an established consumer base across Central and Eastern Europe will provide event organisers with additional opportunities to reach audiences and sell tickets.
Ticket Vision retains local management
Natasa Sosevic, CEO of Ticket Vision, described the acquisition as an opportunity to further develop the Serbian business.
“The acquisition of 100% ownership of Ticket Vision by PLG group marks an important and exciting new chapter in the company’s development. I see this as a strategic move that opens up significant opportunities for further growth, expansion and long-term success,” said Sosevic.
PLG Group now operates in eight European markets: Estonia, Latvia, Lithuania, the Czech Republic, Slovakia, Poland, Romania and Serbia.
The group`s shareholders include Angel Rose Capital, the investment company of founder Sven Nuutmann; Baltic private equity firm BaltCap; and Estonian investment company Tristafan.
Financial terms of the acquisition were not disclosed.