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Neuland Concerts Appoints Tina Krug to Management Team
German Promoter Neuland Concerts has appointed Tina Krug to its management team, effective 1 February 2026.
She joins Christian Gerlach and Pascal Funke in the company’s executive leadership, as the promoter positions itself for long-term strategic and structural development.
Krug has previously worked closely with Neuland Concerts, having been responsible for the booking of numerous tours in cooperation with the company.
Commenting on her new role, she said: “Neuland Concerts stands for quality, reliability and artistic diversity, as well as a passion for live entertainment and entrepreneurial courage. I look forward to continuing this successful path together with the teams in Hamburg and Berlin, developing artists, setting new impulses and shaping the company’s future sustainably.”
Christian Gerlach said:
“With Tina Krug, we are bringing a long-standing companion into the management team who knows us and our company extremely well and complements us excellently both professionally and personally. Tina shares our values, our curiosity and our vision to a special degree. I am very much looking forward to jointly managing the company and to the next steps we will now take together.”
Pascal Funke added: “Her extensive experience in booking and management, as well as her entrepreneurial perspective, are a great asset to our management team.”