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Nelonen Media Live and Warner Music Live Announce New Partnership
Nelonen Media Live and Warner Music Live have formed a strategic partnership to strengthen their collaboration in festival programming and artist bookings across Finland.
As part of the agreement, Warner Music Live — the live division of Warner Music Finland — will oversee program planning, artist acquisitions, and contract negotiations for Nelonen Media Live’s festivals. Bookings will continue in cooperation with leading agencies and industry partners.
Nelonen Media Live will remain the main event promoter, responsible for overall production and marketing. The partnership aims to deliver even more diverse and high-quality live experiences for Finnish audiences.
"Warner Music knows the Finnish audience extremely well and is in an excellent position to create an attractive and diverse lineup for Nelonen Media Live`s festivals and Finnish festival goers," says Kari Laakso, Business Director, Nelonen Media.
"It`s inspiring to see what the shared passion and vision of two major music industry players can achieve. We`re committed to bringing festival content that is fresh, engaging, and emotionally resonant for audiences. Above all, this collaboration gives us the opportunity to offer unforgettable experiences to Finnish music lovers," says Ramona Forsström, Managing Director, Warner Music Finland.
Nelonen Media Live is one of Finland’s largest festival and event promoters, producing major festivals including Himos Juhannus, Iskelmä Festival Himos, Tikkurila Festival, Suomipop Festivals in Jyväskylä and Oulu, and Kuopiorock.