Jen Mitchell joins NEC Group as Arenas Managing Director

UK based event company The NEC Group has appointed Jen Mitchell as Managing Director for Arenas, effective November 4. In her new role, Mitchell will oversee bp pulse LIVE and Utilita Arena Birmingham, with an immediate focus on launching new premium seating and hospitality areas at both venues. Mitchell joins with over 25 years in the live events industry. Previously, she served as General Manager at Manchester’s AO Arena, where she led a £50 million redevelopment, and held roles as General Manager at Leeds` first direct Arena and MD at Kings Place. Jen Mitchell said, “It’s fantastic to be joining the team at the NEC Group at such an exciting time. It’s a unique opportunity to lead a team across two of the best arenas in the country and I’m looking forward to getting started! “The redevelopment of the premium areas is a huge opportunity and will enable guests to experience shows at a whole new level. I can’t wait to work with the team at the arenas and continue to bring exceptional experiences to all the guests who walk through our doors.” NEC Group CEO, Melanie Smith CBE, said, “I’m delighted to welcome Jen on board, at such an exciting time for the NEC Group. Jen brings a wealth of industry experience and I look forward to working closely with her to deliver a magical experience for guests at our arenas.”