Mikey Mike was stashing beats for his own personal project and in 2017, dropped the song “Doin’ Me” with the help of illustrious music mogul Rick Rubin. His dream of working with the Def Jam Recordings co-founder had finally come true. With over 2.4 million YouTube views to date, “Doin’ Me” is taking Mikey to unexpected places — quite literally. (The song appears on Mikey Mike’s Life On Earth: Vol. 1, which dropped in August.)

After launching an ingenious marketing campaign to promote his music (keep reading), he inadvertently launched a therapy hotline.