BLM is a long‑established promoter of major rock concerts and cultural events in Bulgaria, working with top international agencies to bring world‑class artists to local audiences. They manage everything from large festivals to corporate events and are the official promoter and booking agent of Midalidare Rock in the Wine Valley.

Midalidare Rock is an annual international rock festival held in Mogilovo, on the scenic grounds of the Midalidare Estate winery. Known for its blend of music, wine, and nature, it offers a family‑friendly atmosphere and a rich side program including games, sports tournaments, children’s activities, cinema, and meet‑and‑greets. Visitors often camp in the village, turning the event into a multi‑day experience.

Festival Editions Overview

2017 – The Beginning: First edition, ~7,000 attendees. Dee Snider headlined after a last‑minute lineup change.

2022 – The Grand Return: Four‑day comeback after COVID cancellations, featuring Avantasia, Running Wild, Within Temptation, and Judas Priest.

2023 – July Morning: Introduced a special hilltop stage; headliners included Scorpions, Europe, and Helloween.

2024 – The Show Conquers the Night: Added a late‑night show with Steel Panther; major acts included Accept, Mr. Big, and Deep Purple. MANOWAR announced as a future headliner.

2025 – Steel Going Strong: Record‑breaking edition with over 50,000 attendees. MANOWAR, W.A.S.P., and Alice Cooper delivered landmark performances.

Location & Atmosphere

Set among vineyards and rolling hills, the festival offers a unique natural setting that enhances the connection between artists and fans. Its diverse activities and relaxed environment make it more than a music event—it's a full cultural experience.