In April 2008, Live Nation – one of the largest producers of live concert tickets in the world, selling over 70 million tickets worldwide and expanding over 33 countries – partnered with entrepreneur Shawn “Jay Z” Carter to create Roc Nation.

Roc Nation is a fully functioning entertainment company, including artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. Artists signed to Roc Nation partake in full-rights deals, which are all encompassing and include ticket sales, record sales and all forms of
endorsements.