Barley Arts srl
Artist Booking, Promoter
location_on
Viale Vittorio Veneto 16, Milan, Italy
phone
+39 0236751937
The story of Barley Arts Promotion, leader for the organisation and production of entertainment and music shows, revolves around the figure of Claudio Trotta (b.1957 in Milan)
Following his college years passion for the link between “high” and pop culture, he starts his career with Radio Montestella, then in 1975 he’s at Canale 96, the very first news radio, organising the first live shows of his life. In 1979 he graduates at the Civica Scuola di Arte Drammatica as music operator, spending a training period at the Teatro alla Scala. The same year he founds BARLEY ARTS PROMOTION (first tour: JOHN MARTYN) whose name is a homage Trotta pays to one of his early passions, Anglo-Saxon country and folk. Going through some TV experience (TeleRadioMilano 2), he’s involved by Lucio Salvini (chairman at Ricordi by that time) in his Country e Folk Label project and becomes the Italian promoter for the artists in the roster. Later on, Salvini will entrust him with Artistic and Marketing Direction of the Blues & Rock Project series at Carosello. As one of his latest personal side projects, Trotta edited The Milan Music Dictionary (1995), together with Paolo Zenoni. He’s one of the Founders of the following Associations:
· ASSOMUSICA: Italian Association of Producers and Organisers of Live Music Entertainment (founded 1996): Board Director from the beginning.
· YOUROPE: The European Festival Association (founded 1998): Board Director 1998-2001.
The company, which has been doing more than 3500 live shows, festivals and special events since 1979, operates on many levels, e.g.:
1) Promotion of international artists in Italy. E.g. STING, PEARL JAM, BRUCE SPRINGSTEEN, TOM WAITS, SHAGGY, AEROSMITH, THE CURE, LENNY KRAVITZ, AC-DC, PHIL COLLINS, SLIPKNOT, METALLICA, STEVIE WONDER, RAY CHARLES, BARRY WHITE, EARTH, WIND & FIRE, VAN MORRISON, B.B. KING, PAGE & PLANT, KISS, IRON MAIDEN, YES, CHEMICAL BROTHERS, DREAM THEATER, PRODIGY, LOREENA MC KENNITT, RAGE AGAINST THE MACHINE, DEFTONES, PAUL WELLER, LIMP BIZKIT, DEEP PURPLE, DAVID SYLVIAN, HOOVERPHONIC, DAVID BOWIE, SANTANA, FRANK ZAPPA, LORD OF THE DANCE, SHAOLIN MONKS and more.
2) Promotion and production of Italian artists in Italy (NEFFA, SOTTOTONO, LITFIBA...)
3) Production and co-production and Promotion of Festivals: MONSTERS OF ROCK, SONORIA, MILANO BLUES FESTIVAL, IRLANDA IN FESTA, LAGHI LOMBARDI IN FESTIVAL, FLEADH, BALKANIKA, MONZA ROCK FESTIVAL, PISTOIA BLUES FESTIVAL, COCA COLA DANCE FESTIVAL…
4) Organisation, production and promotion of Italian artist’s concerts and tours abroad (e.g. first international shows of Vasco Rossi, Eros Ramazzotti, Sabrina Salerno...)
Following his college years passion for the link between “high” and pop culture, he starts his career with Radio Montestella, then in 1975 he’s at Canale 96, the very first news radio, organising the first live shows of his life. In 1979 he graduates at the Civica Scuola di Arte Drammatica as music operator, spending a training period at the Teatro alla Scala. The same year he founds BARLEY ARTS PROMOTION (first tour: JOHN MARTYN) whose name is a homage Trotta pays to one of his early passions, Anglo-Saxon country and folk. Going through some TV experience (TeleRadioMilano 2), he’s involved by Lucio Salvini (chairman at Ricordi by that time) in his Country e Folk Label project and becomes the Italian promoter for the artists in the roster. Later on, Salvini will entrust him with Artistic and Marketing Direction of the Blues & Rock Project series at Carosello. As one of his latest personal side projects, Trotta edited The Milan Music Dictionary (1995), together with Paolo Zenoni. He’s one of the Founders of the following Associations:
· ASSOMUSICA: Italian Association of Producers and Organisers of Live Music Entertainment (founded 1996): Board Director from the beginning.
· YOUROPE: The European Festival Association (founded 1998): Board Director 1998-2001.
The company, which has been doing more than 3500 live shows, festivals and special events since 1979, operates on many levels, e.g.:
1) Promotion of international artists in Italy. E.g. STING, PEARL JAM, BRUCE SPRINGSTEEN, TOM WAITS, SHAGGY, AEROSMITH, THE CURE, LENNY KRAVITZ, AC-DC, PHIL COLLINS, SLIPKNOT, METALLICA, STEVIE WONDER, RAY CHARLES, BARRY WHITE, EARTH, WIND & FIRE, VAN MORRISON, B.B. KING, PAGE & PLANT, KISS, IRON MAIDEN, YES, CHEMICAL BROTHERS, DREAM THEATER, PRODIGY, LOREENA MC KENNITT, RAGE AGAINST THE MACHINE, DEFTONES, PAUL WELLER, LIMP BIZKIT, DEEP PURPLE, DAVID SYLVIAN, HOOVERPHONIC, DAVID BOWIE, SANTANA, FRANK ZAPPA, LORD OF THE DANCE, SHAOLIN MONKS and more.
2) Promotion and production of Italian artists in Italy (NEFFA, SOTTOTONO, LITFIBA...)
3) Production and co-production and Promotion of Festivals: MONSTERS OF ROCK, SONORIA, MILANO BLUES FESTIVAL, IRLANDA IN FESTA, LAGHI LOMBARDI IN FESTIVAL, FLEADH, BALKANIKA, MONZA ROCK FESTIVAL, PISTOIA BLUES FESTIVAL, COCA COLA DANCE FESTIVAL…
4) Organisation, production and promotion of Italian artist’s concerts and tours abroad (e.g. first international shows of Vasco Rossi, Eros Ramazzotti, Sabrina Salerno...)
