It was in September 1996, when a group of ambitious young men headed by Alexander Strizhak, came to a conclusion that they were capable to kick off their own enterprise in music business, after several years of working for other companies involved into Russian show business. That was where they really cut their teeth in the live entertainment industry.

There always were and still are agents and promoters here in this country who can book an international star for an appearance in Russia, however, there is only one company in this market today capable not only to procure an act, but provide a booked show with entire stuff such as promotion, staging, sound, lightings and other things necessary for setting up a show on international level.

In 1997 JSA Company started off collaborating with Layher GmbH renting scaffoldings for the shows of such international stars touring of Russia as Jean Michel Jarre, The Rolling Stones, Monserrat Caballe. A year later, since 1998 JSA has become an official representative of Layher in Russia.

Along with involvement into various local and international music projects, JSA had been hired by Moscow government to put on several city events like the celebration of the 850th Anniversary of Moscow, The International Junior Olimpic Games, festivals, parades and outdoors attractions.

Thanks to the experience got for the duration of the previous years, JSA launched out into its promotional branch staffed with personal, which had already been in the industry for over 5 years on the average. Currently JSA is working on a number of international projects scheduled to be promoted in Russia. A live show of Deep Purple held on the 9th of April 2000 in Moscow became a debut of the recently settled promotional direction.