UTA`s GM Natalia Nastaskin move to Primary Wave
Natalia Nastaskin, who is the general manager of the global music group at UTA will join Primary Wave Music as partner and chief content officer from feb. 1st.

According to Billboard Nastaskin’s focus will be creating content in areas such as theater, television, film, podcasts, and online, as well as overseeing and expanding Primary Wave’s management roster which includes more than 30 artists, including Melissa Etheridge, Cypress Hill, Fantasia and CeeLo Green. “I’m excited about expanding the management footprint,” she told Billboard. “There are many genres that aren’t covered yet by Primary Wave."

Primary Wave’s many publishing clients include the Bob Marley and Whitney Houston estates, Dan Wilson, Olivia Newton-John, The Four Seasons and Stevie Nicks. In December, Primary Wave acquired a majority stake in Nicks’ publishing copyrights as well as her name and likeness.

Nastaskin sees multiple opportunities for Nicks and all the clients, especially with streaming, gaming and podcasts, citing acclaimed The Wind of Change podcast based on the Scorpions’ international hit of the same name. "There are so many stories throughout the years with Stevie,” she says. “That’s what I’m looking to do…expand that audience for legendary songs by using contemporary media to tell the story around the song."

Nastaskin’s role is a new one at Primary Wave. "She’s taking over a bunch of responsibility that was on my plate," CEO Larry Mestel says, adding that the company, which employs around 75 staffers, will be adding at least seven new positions in the next few weeks.

As Nastaskin oversees the growing management division and drives new content, Mestel says, "I can’t give a dollar figure, but I would hope over the next few years she’ll have a major impact on increasing our revenue as different content drives different revenue streams. When she succeeds, she’ll be impacting all areas of the music business."