New "hotel festival" concept launched in Canada
A new festival experience that uses pool decks and courtyards as stages and hotel room balconies as box suites has been launched by Diesel Bird Group.

The event, scheduled to take place on August 7 at the Ramada Plaza Downtown in Calgary, will follow the ‘Staycation’ venue model, developed by event and ticketing platform Showpass.

The Diesel Bird Hotel Music Festival is being run in partnership with Showpass, as well as SteelHead Music, 604 Records and Craig Senyk Initiatives, with tickets starting at C$75 per person.

The event company said that the hotel layout provides a safe social distancing environment with individual bathrooms, room service capabilities, contactless check in and check out, and a room to stay the night in, alleviating drinking and driving concerns and complying with all COVID-19 health and safety guidelines.

Lucas McCarthy, Showpass chief executive, said: “After seeing the success and response to the Hotels Live concert series, we started thinking of ways that we could take this concept one step further.

“We’ve now expanded our network of hotel partners, artists, and have begun working with amazing festivals partners like Diesel Bird to revive and support live music throughout Canada and the US.”

The festival will showcase Canadian country acts including Kristin Carter, NBC Songland finalist Shawn Austin and JoJo Mason, among others.