Dirk Dreyer new GM of the Verti Music Hall
With effect from April 1, Dirk Dreyer joins the Anschutz Entertainment Group (AEG) as General Manager of the Verti Music Hall at Mercedes Platz in Berlin.

In this newly created position, Dreyer will report directly in to Uwe Frommhold, VP & COO AEG Germany and will work closely with Michael Hapka, VP & Managing Director AEG Operations Berlin. Prior to joining the team at AEG, Dreyer held the position of Managing Director for the 25Hours Hotel Bikini Berlin.

Uwe Frommhold, Vice President & COO AEG Germany: „The Verti Music Hall has had an extremely successful first 18 months. Nevertheless, we have recognized that in order to further establish the Verti Music Hall in the venue market, we need to employ a General Manager. Due to the current governmental ban of events, Dirk Dreyer will be joining us under the most challenging of circumstances, however we are convinced that his presence will notably impact the Verti Music Hall in the future."

Dirk Dreyer: „I am really looking forward to this new challenge. As I have spent some years working in the music business previously, it feels a bit like coming home. With the Verti Music Hall, Berlin has gained a great venue with the best sound in town – this makes me even more proud to be the General Manager for such a premium product."

Michael Hapka, VP & Managing Director AEG Operations GmbH: „I look forward to working with Dirk Dreyer in the future. He has worked successfully at his previous positions and has a proven track record of establishing and promoting locations as unique venues. He maintains an excellent network and will provide the Verti Music Hall with important new impulses."

Dreyer is quite familiar with the music industry, having started his career in 1995 at Logic Records in Frankfurt/Main, before later joining Sony Music Entertainment. Following this, Dreyer worked for EMI Music and the artist management company 313 Music, and was also a successful DJ and music producer throughout Germany for several years.

In 2009, Dreyer changed industries and began a successful career as a General Manager in the hotel business. He managed the 25hours Hotel Bikini Berlin, the Lux 11 Berlin-Mitte and the nhow Berlin, which he positioned as the first music hotel in Europe.