Beatbox Entertainment part of Down The Drain
As part of the growth strategy for one of the Nordic region`s largest independent concert organizers, Down The Drain Group, the group adds Mads Sørensen to the management and changes the name of the subsidiary Beatbox Entertainment to Down The Drain Concerts.

Since April last year, Down The Drain Group established itself as one of the largest independent concert organizers in the Nordic region, a number of improvements have been made to the organization. The latest development is a consolidation of the management and a name change, which ensures that the Group`s concert department becomes a fully integrated part of Down The Drain Group.

Down The Drain Concerts was founded in 2005 under the name Beatbox Concerts and has since organised concerts with international stars such as Arcade Fire, Bon Iver, Coldplay, Radiohead, Arctic Monkeys and Ed Sheeran.

Mads Sørensen, CEO of Down The Drain Concerts, joined the management of Down The Drain Group in 2018, and now the Copenhagen part of Down The Drain Group is being drawn closer to the Aarhus headquarters.

- Booking artists for festivals and other concerts all year round hangs immaculately together. With a strong team of people with broad experience from the festival and touring industry, we ensure optimal utilization of the synergies of a merger. It is therefore a natural step for all of us. I look forward to joining the management and helping to lift Down The Drain Group to the next level, says Mads Sørensen, CEO of Down The Drain Concerts.

- It has been a fantastic journey until now. Mads and his team have been one of the leading forces in the creation of NorthSide, Tinderbox and Haven Festival. I am very proud that what started in 2011 as a booking collaboration now ends up in a joint company under the Down The Drain Groups tab.
Mads Sørensen is today one of the most reputable and successful concert organizers both in Denmark and internationally, and together with his fantastic team, Down The Drain Group is strongly geared for the future, says Brian Nielsen, Group CEO of Down The Drain Group.

Already announced artists for Denmark in 2019 include Shawn Mendes, Tenacious D and two sold out concerts with Ed Sheeran in the Millennium Forest in July 2019.

Down the Drain Group is one of the Nordic region`s largest independent concert organizers and is among other things behind the festivals Tinderbox, Haven Festival and NorthSide, with the last of which winning the Best Medium-Sized Festival award at the European Festival Awards. Down The Drain Group are also owners of Down The Drain Concerts.