Vapour: London -Metropolitan Festival Of Independent Music
by Allan McGowan

Vapour is the brainchild of Cymon Eckel and Marcus Weedon, who staged their first Vapour event in 1998. Conceived as a reaction to bland production line events and clubs, they wanted to produce an event that broke down the barriers between musical styles and genres, The launch event in London was staged in a 20,000 sq ft warehouse and separated into four special environments featuring Soma, Warp, Heavenly and Wall Of Sound. Vapour then toured the country with even more labels, including Nuphonic, XL, Grand Central, Concrete, Athletico, and Skint. It was a huge success and led them to put two years of their energies into developing the idea for this new Festival

Vapour is sub-titled: "From Live Bands To Programs!" 3 Days Of Labels And Their Artists and will run over three nights of gigs and parties in and around London¹s East End from 30th October -1st November. All advance ticket purchasers will receive a wristband that entitles them to reduced entry prices to other Vapour events on the same night only, subject to venue capacity.

Cymon Eckel of Vapour comments: "The Vapour idea is pure and simple; to celebrate independent record labels and their associated artistes, be it a live band, DJ or producer. The musical genres represented are purposely wide.

It¹s the similarities in philosophies and self-belief that we consider as important as the music. In an ever increasingly homogenised society individuality and independence become increasingly attractive. It¹s going to be a fascinating few days."

Vapour will feature over 25 independent record labels, each hosting their own parties in 12 different venues. Already Warp, Haywire, Rephlex, Heavenly, Wall Of Sound, Marine Parade, Wichita, Lex, Sonic Mook, Memphis Industries, Mish Mash, Twisted Nerve, Moshi Moshi, and 4AD are confirmed, with further additions to this special line-up to come.

The event is being held with the full endorsement of the Association of Independent Music (AIM). AIM is the non-profit trade body established in 1998 by UK independent record labels to represent the vital independent record sector. Alison Wenham, Chief Executive of AIM comments: "Bringing so many labels together to celebrate independent culture isn't just a great idea - it's going to make for a brilliant three nights of music. The organisers of Vapour clearly understand the passion driving this sector, which is responsible for some of the most exciting music the UK produces."

Further Information: Vapour: www.vapour.co.uk : Information line 00 44 20 7613 3012 : AIM: www.musicindie.org

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